Overseas strategic upgrading Shantui is competing for the new outlet of the "the Belt and Road"
overseas strategic upgrading Shantui is competing for the new outlet of the "the Belt and Road"
China Construction machinery information
under the guidance of the "the Belt and Road" initiative, Shantui is vigorously "going global": at present, Shantui's product coverage in countries along the "the Belt and Road" has reached 85%, channel coverage 63%, and annual growth rate 116%. According to Zhang Xiuwen, chairman of Shantui, the "the Belt and Road" initiative not only brings more Chinese intelligent manufacturing forces to countries along the route, but also creates an unprecedented opportunity for Shantui's intelligent transformation and upgrading. "In the future, emerging regions such as countries along the the Belt and Road, Central Africa and Southeast Asia will become popular targets in overseas territory."
in 2017, Shantui's overseas market recovered strongly. Among them, Zhang Xiuwen, chairman of Shantui, has a deep understanding. In order to actively implement the internationalization strategy of Shantui, Zhang Xiuwen, chairman of Shantui, personally led the overseas marketing team, and went to Southeast Asia, North America, Russia and Eastern Europe for many times to conduct in-depth research and visit end customers, consolidate important overseas customer relations, and effectively expand overseas channels in June 2016. In the first half of the year, the sales of various hosts in overseas markets increased by 92% year-on-year. Among them, the sales volume of bulldozers increased by 125.6% year-on-year; The sales volume of loaders increased by 277% year-on-year; The sales volume of road machinery increased by 26% year-on-year; The full hydraulic bulldozers are exported to dozens of countries such as Malaysia, Singapore and the United States. Among them, the market performance along the "the Belt and Road" is particularly eye-catching
during the BICES 2017 exhibition, Shantui held a special import and export event of "the the Belt and Road" to show the latest achievements and commend excellent overseas agents. Agents from Russia, Pakistan and Turkey won the outstanding agent award of "the Belt and Road", the market development contribution award of "the Belt and Road" and the best manager award of "the Belt and Road" respectively
at the exhibition site, overseas agents appreciated Shantui's products and services. "Whether in terms of management, materials, expenses, training, logistics, services, etc., Shantui has provided us with the greatest convenience. The business policy of adjusting measures to local conditions also gives us more room to play." It is understood that in the first half of 2017, Shantui overseas has newly developed five agents, including DRC and New Zealand, and the market expansion is booming
in 2001, four TY160 and one TY320 bulldozers first opened the door to the Russian market; In 2009, a total of 1000 sets of equipment were launched in Russia; In August 2017, the performance increased by 221% year-on-year, and the local market share of bulldozers ranked first, accounting for 41%
coincidentally, in recent years, Shantui has cooperated with Chinese funded enterprises such as China Road and Bridge Corporation, China Construction Corporation, China Communications Construction Corporation, and China electric power to go to sea by boat. The full range of products of bulldozers, road machinery, loaders, and concrete machinery are concentrated in Pakistan, and now they have reached full coverage in the country, with a growth rate of 160% in 2017. Shantui equipment can be seen in China Pakistan Economic Corridor (CPEC), highway projects, energy projects, port projects, industrial zone projects and private company projects of Pakistan Engineering and mining
this is just a microcosm of Shantui's overseas market. Taking measures according to local conditions, we vigorously explore the international market, and Shantui's pace is sonorous and powerful. Use policy dividends and resource endowments to increase development momentum; Actively participate in overseas construction projects, and customize service strategies and cooperative trade for central enterprises such as China Communications Construction Corporation, China Railway Construction Corporation, China Power Construction Corporation, China Energy Construction Corporation, China Road and Bridge Corporation, China Civil Engineering Corporation, and China Aviation Technology Corporation. The idea of openness and innovation enables Shantui to study and consider the market with an international vision and thinking, and adjust and upgrade the enterprise strategy according to the changes of the world and the state of industrial competition. For Shantui, its flagship products covering the world are the "pioneers" to compete for the new outlet of the "the Belt and Road", and its services and accessories e-commerce covering the world are the most powerful backing
from scratch, from point to area, taking advantage of the "the Belt and Road", Shantui people have a fine layout, and spare no effort to create and consolidate overseas markets. Craftsman quality, keep improving. With excellent product quality and customized products and services that fit the local market, Shantui and countries and enterprises along the "the Belt and Road" have stepped out of the butterfly of co construction and win-win results, but they need to be equipped with different ways of attachment and change
in the future, vigorously exploring the international market according to local conditions is still an indispensable part of Shantui's strategic development. "In the pan Russian market, we will expand sales through high-level visits, CTT exhibition effects, and inviting key customers to visit; in the European and American markets, solid aluminum, as a young metal construction site technical service, will continue to expand channels in combination with high-level visits; in the Asia Pacific region, we will continue to deeply cultivate Indonesia, Malaysia, Vietnam, Thailand, Myanmar and other markets, and actively expand Australian sales channels; in the Middle East and South Asia, Africa, Latin America and other markets will also take root In the past, these breathing bags used natural rubber (NR) latex to further expand the market, such as tracking major government projects and intervening in the operation of joint ventures, according to local conditions. " We will further cultivate and strengthen key overseas markets, and Shantui will implement the strategy of "one place, one policy". At the same time, the comprehensive overseas service support will also be gradually improved
leveraging the "the Belt and Road" and taking products as an opportunity, Shantui's global layout is accelerating. In the foreseeable future, there will be more Shantui devices coming out of the country. After they emerge on the international stage, they will usher in full bloom
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